It’s Wednesday evening, and I’m watching the skyline of New York City fade into the distance on the way back from Streaming Media East. To be honest, I’ve never experienced a conference or trade show that was quite so busy. I had practically no time to check email or goof off on Twitter. I mostly talked to people about streaming video, and it’s clear that live streaming on the Internet is only going to get bigger. Continue reading It’s About The Magic: Seven Reasons Why Live Video Streaming is Alive And Well
I recently looked at a posting on Linkedin with a rather long headline that included the words … “Videos are 53 times more likely than text pages to appear on the first page of search results.” As it was a headline that supported my position — even if a bit long — I jumped at it like a banker on an overdraft notice. When I clicked the link a video popped up. Cool, I thought, someone’s actually going to talk about the effectiveness of online video in a real and actual video. Most often people write about the virtues of video. Now, finally, someone is actually using video to talk about video. Genius! I clicked the start button with eager anticipation and was immediately … confused.
Your comments welcome!
Drivel.
Drivel drivel junk garbage, waste-of-your-time blah blah pointless re-hashed drivel drivel.
Would you read the rest of this post if it kept going on like that? Better yet, if this was a white paper and later you received a call from my friends on the sales team, what would you tell them?
If you’re responsible for lead generation, it’s got to be a high priority that you’re not producing drivel. Putting out a lot of content looks like you’re getting it done, and the leads flowing in look like fantastic results. But these people filled out your form before they saw your content catastrophe. Then your sales team starts calling them, and the fun begins.
With every call, your sales team will discover that even though you’ve sent them great leads, they can’t start a conversation with anybody because your stuff was junk. Continue reading Don’t Deliver Drivel: Six Tips for Raising Content Quality
This is going to be a little “inside baseball” today. I’ve struggled with ways to improve the webinar experience, often because I had attended one and became both incensed and inspired. I was so sick of finding myself subject to yet another bullet-point-palooza accompanied by a droning voice that I kept trying to see if I could improve upon that. Continue reading The Instant Webinar: Enhancing The Audience Experience
Video: You’re doing it right. You have product showcases on YouTube, funny videos on your blog, Flash animations on social networks, webinars on your website, so you put the time in to create and publish videos. They help customers understand what you do and they raise interest from the people you want to reach. They add value.
At least that’s the theory.
Video is certainly more interesting than text, and you can be very creative with it. But sometimes you have to wonder, “Does video really add anything to my business?” Here’s how to know. Continue reading The Eight Online Video Metrics That Really Matter