Tom Bishop

The following articles were authored by Tom Bishop

Learning in a Global Business: How Waters Corporation Uses Online Presentations

By Tom Bishop on June 5, 2013

Remember science class? That’s where, as kids, we got to mix chemicals, dissect frogs, and burn stuff. What fun!

Yes, we also had to memorize the periodic table and calculate equations, and yes, we’d sometimes wonder when we were ever going to use these scientific concepts.

Waters Corporation has been putting science to good use for more than fifty years. They’re a leading maker of analytical instruments for measuring fluids and substances used in healthcare delivery, environmental management, food safety, and water quality. Continue reading Learning in a Global Business: How Waters Corporation Uses Online Presentations

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What’s Next For Content Creation? Four Technologies To Watch

By Tom Bishop on May 2, 2013

Call me crazy. I’m always thinking of a solution to problems.

I’m not sure this even qualifies as a problem. Maybe it’s a “First-world problem”, but here it is: How can we create great content without sitting at a computer?

What kind of innovations exist out there to help us multi-task? Can we use voice-to-text, mobile tablets, or specialized headgear to develop content that people will love?

Continue reading What’s Next For Content Creation? Four Technologies To Watch

This entry is filed under Content Marketing and tagged content creation, content google glass, content innovation, content tablet, content technology, content tips, content voice.

E-Learning Innovation: Ground Rules for What Comes Next

By Tom Bishop on April 25, 2013

Distance Learning has been a buzzword for awhile. But I’m not talking about an educational method that goes back to 1996, or 1982.

In fact, distance education dates to 1728, when a Boston when a local educator began offering distance correspondence courses (by post or mail). The first correspondence degree was offered by the University of London in 1858.

So the innovators go back aways. They aren’t just the people we read about today, like Daphne Koller, Richard Saul Wurman, or Salman Khan, who are certainly innovators in their own right. But they are standing on the shoulders of people who long ago realized that students didn’t have to be present to learn.

And someday, somebody will stand on theirs. But what kind of learning innovations will they dream up?

Continue reading E-Learning Innovation: Ground Rules for What Comes Next

This entry is filed under Video Uses and tagged best learning innovations, ground rules learning, innovative learning, learning innovators, learning rules, online learning innovation, online learning rules.

Innovative Disruption: The New Normal for Online Media

By Tom Bishop on April 25, 2013

Last week I took my daughter to her first Red Sox game. We got there early, explored the ballpark, and enjoyed some Fenway Franks, peanuts and ice cream while we watched the first four innings. We left before the first rain delay of the 2013 season. This game was also a long-term milestone for the team, as it was their first non-sold-out game in ten years.

That’s disruption.

Continue reading Innovative Disruption: The New Normal for Online Media

This entry is filed under Content Marketing and tagged disruptive innovation, disruptive media, media innovation, online disruption, online innovation.

Online Presentation Basics: The Importance Of Being Useful

By Tom Bishop on March 21, 2013

Usability is more than just a buzzword. It’s the holy grail of web designers everywhere.

And it’s not just websites. Designers of operating systems, e-commerce sites, content management systems, online training tools, business intelligence systems, and social platforms always strive to make them more useful.

Why? The most basic driver of an interface’s popularity is that people have a productive time using it.

Usability means e-commerce sites that get found and help shoppers complete the sale. It means marketing automation tools that provide useful feedback for making sales and marketing decisions. It means interactive online games with intuitive controls that are easy to figure out.

It also means online presentation hosting platforms that make content easy to publish and share. Continue reading Online Presentation Basics: The Importance Of Being Useful

This entry is filed under Content Marketing and tagged online presentations, online productivity, usability presentation, useful presentations, useful video, video productivity.

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