Archive for the Content Marketing Category

What’s Next For Content Creation? Four Technologies To Watch

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What's Next For Content Creation? Four Technologies To Watch | KnowledgeVision Fresh Ideas BlogCall me crazy. I’m always thinking of a solution to problems.

I’m not sure this even qualifies as a problem. Maybe it’s a “First-world problem”, but here it is: How can we create great content without sitting at a computer?

What kind of innovations exist out there to help us multi-task? Can we use voice-to-text, mobile tablets, or specialized headgear to develop content that people will love?

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Innovative Disruption: The New Normal for Online Media

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Innovative Disruption: The New Normal for Online Media | KnowledgeVision Fresh Ideas BlogLast week I took my daughter to her first Red Sox game. We got there early, explored the ballpark, and enjoyed some Fenway Franks, peanuts and ice cream while we watched the first four innings. We left before the first rain delay of the 2013 season. This game was also a long-term milestone for the team, as it was their first non-sold-out game in ten years.

That’s disruption.

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Online Presentation Basics: The Importance Of Being Useful

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Online Presentation Basics: The Importance Of Being Useful | KnowledgeVisionUsability is more than just a buzzword. It’s the holy grail of web designers everywhere.

And it’s not just websites. Designers of operating systems, e-commerce sites, content management systems, online training tools, business intelligence systems, and social platforms always strive to make them more useful.

Why? The most basic driver of an interface’s popularity is that people have a productive time using it.

Usability means e-commerce sites that get found and help shoppers complete the sale. It means marketing automation tools that provide useful feedback for making sales and marketing decisions. It means interactive online games with intuitive controls that are easy to figure out.

It also means online presentation hosting platforms that make content easy to publish and share. Continue reading Online Presentation Basics: The Importance Of Being Useful

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The Spirit Of Edison: Advancing Online Content Technology

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The Spirit Of Edison: Advancing Online Content Technology | KnowledgeVisionWhy do we communicate?

With so many advanced tools out there, it’s easy to think of communications technology as something we’ve always had. We wake up in the morning, and there’s yet another social media platform to learn about.

Books are written to show us why we should use them, and how we can best use them for… sharing content, making money, spreading knowledge, promoting music and making people laugh with clever pictures of cats.

It should be amazing.

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Online Presentations: The Content Swiss Army Knife

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Online Presentations: The Content Swiss Army Knife | KnowledgeVision

If you only have one tool…

Whenever I trek into the backcountry, I always have my Leatherman multi-tool (It’s one of my ten essentials).

We all pretty much know what these are: it’s basically a folding knife with a bunch of other handy little items folded into the housing.

Mine has a serrated knife, a file, screwdrivers, needlenose pliers, a flint, bottle opener, scissors, and the housing itself is a ruler. It includes a leather sheath with a belt-strap, although I tend to carry it in the pack.

It comes in handy in almost any situation, like when I need to cut up some kindling, rig up a bear bag, or repair a torn backpack. I’ve used it for those things and more. All of these tools separately would weigh a ton, but together they weigh less than a pound. It’s a very effective little device.

It got me wondering:

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