Archive for the Mobile Video Category

The Apple v. Samsung Decision: What it Means for Mobile Content

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The Apple v. Samsung Decision: What it Means for Mobile ContentBy now you know the news: Samsung lost. Big. The company will have to pay Apple at least $1.05 Billion in royalties for infringing on iPhone patents, boosting Apple’s bank account by about 1%. But some other companies got caught in the crossfire, notably Google, maker of the Android operating system. Samsung is the largest maker of smartphones running the Android OS.

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Marketing Video – A Great Device, the Kindle Fire

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A few years ago, when I was speaking to business groups about the coming wireless revolution, my wife used to ask me: “But, what will the devices be.”

This past Christmas we bought each other Amazon Kindle Fires, and now I think my wife has the answer to her own question.  Since December, we can hardly put them down long enough to charge!

There are lots of new tablet devices, and most of them are great.  And, quite frankly, we didn’t spend a whole lot of time making our decision to get ‘Fired.’  We might have been just as happy with another choice, but frankly, why?

Sure it has limitations, like WiFi only, but what new device is perfect, or can’t be improved?

When you step back and think about it, for $199 the Kindle Fire is an amazing media device – especially for video.  I have not performed a scientific test, but so far I have been able to watch every kind of video I have wanted to, without limitation.

The other thing we like is the size.  Sure, we could have bought iPads, but the 7″ size of the Fire is so darn convenient.

Kindle Fire drives tablet ownership numbers up, up, up

Tablet, e-reader ownership in U.S. jumps to 19% over the holidays.

 

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Marketing Video Delivered by Automobile?

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Let’s face it.  Society views car time as multi-tasking time.  Thats why prime time for radio is morning and afternoon drive time.

Will the car become the next big delivery medium for marketing video?  Take a look at the video below.

Note:  QNX is owned by RIM, the BlackBerry people, and the BlackBerry Playbook tablet operates on the QNX operating system.  RIM has announced that new BlackBerry’s will be using the QNX operating system this fall, which will be called BlackBerry 10.

Comments welcome.

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Marketing Video Online Continues to Grow

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In a recent press releases, comScore indicates that global use of online video continues to grow at a rapid pace.

In their news announcement released Dec 14th, they are innaugurating data online video viewing from their new comScore Video Metrix service.

Continue reading Marketing Video Online Continues to Grow

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Video Marketing Online – Universal Broadband is Key

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Of all the factors influencing the expansion and use of online marketing video, none is more significant than broadband.  Without it, our fixed and mobile devices are incapable of receiving usable video content.

A new FCC program hopes to extend broadband coverage to the 18 million Americans who presently do without.

See article in Reuters:  Regulator unveils plan for universal broadband.

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