Remember science class? That’s where, as kids, we got to mix chemicals, dissect frogs, and burn stuff. What fun!
Yes, we also had to memorize the periodic table and calculate equations, and yes, we’d sometimes wonder when we were ever going to use these scientific concepts.
Waters Corporation has been putting science to good use for more than fifty years. They’re a leading maker of analytical instruments for measuring fluids and substances used in healthcare delivery, environmental management, food safety, and water quality. Continue reading Learning in a Global Business: How Waters Corporation Uses Online Presentations
Marketing a book should happen well before an author is finished writing it. That being said, it’s never too late to start. If you want a way to pump up your marketing, both online and offline, you can’t go wrong with video!
Marketing means bringing the work you have created, your book, to the public. The internet creates an environment where this is much easier to do than even just a few years ago. There are a variety of different online marketing strategies including (but not limited to) blogging, forums, social media, websites, direct emailing and video marketing. It’s the latter that I’ll expand upon here. After all, having videos on your website or blog, makes them 53x more likely to show up on the first page of a Google search, and that is a very likely place people will be searching for you or your book. And it should be noted that all of the other forms of online marketing listed above show much more success when used in conjunction with video.
Now you may be thinking: how can I market my book using video? What kind of video(s) would be informative, engaging, and inspire people to purchase my book?
I’ve come up with a list of 5 must-have videos for marketing your book: Continue reading Best Marketing Videos to Inspire Book Purchasing
In the online training world, numerous software platforms and applications have made it possible to build very specific course topics. The phenomenon is called micro-learning, and it’s driving a revolutionary shift in corporate and academic e-learning. How can you build your own courses using these new tools and techniques?
It happens every year. The holiday season.
And if you’re in marketing or HR, that means it’s time to deal with the company’s holiday greeting strategy. Yes, there’s a strategy.
Why is there a strategy? Because everyone differs on how to send holiday greetings in business. There’s:
- “Let’s send a postcard to customers.” - but who’s designing it? And who will approve it, without insulting anyone, before it’s too late to send?
- “How about an email?” - but now you don’t have to send to just customers to keep costs down, but everyone. Now you need multiple messages.
- “Don’t worry about complaints, just blast everyone the same thing.” - but this is outside the best practice guidelines of marketing. Shouldn’t your holiday greeting campaign be as structured as every other?
Continue reading How To Share A Company Holiday Card Online
Tablets are a thing. We know that.
Since Apple launched the iPad just a few years ago, and with Google and Microsoft selling their own tablets, it’s become obvious that the tablet stands to overtake the notebook and the desktop PC.
Witness the experts at events like the Emerging Display Technologies conference this year, where research was released that predicted that tablets will overtake notebooks by 2016. Microsoft is a little more aggressive, saying tablets will beat out PCs next year. Guardian News & Media says it already sees times of the day when mobile visits are higher than desktops.
What about education? Will there be a time when a professor will look across the classroom and see the majority of students tapping along with touchscreen tablets instead of clicking around on notebooks? Will there be a time when the students using tablets on the subway aren’t cramming for the exam they’re heading to, but actually taking the exam right now?
Of course there will. It’s just a matter of time.