I’ve spent thousands of words on video strategy covering everything from production to social sharing to types of videos.
Enough! No more strategy today. It’s time to get tactical about online presentations.
It’s time to just document exactly what I do to put an online presentation together. Let’s pull back that curtain, so to speak, and go behind the scenes. Yes, I know, it’s a cliche.
It all starts with an idea.
Continue reading Let’s Talk Tactics: How I Build An Online Presentation
Google. They do everything, don’t they?
They’ve got desktop document tools, a social media site, a video hosting service, a mobile device platform, a creepily in-depth global mapping tool, and will probably deliver the first flying car before long.
Back here on Earth, we’re seeing some incredible advances in learning technology, with online course providers and MOOCs popping up, as well as specialized software for building, delivering, and storing online course materials.
And Google has jammed its colorful thumb deep into that pie, too, with Google Course Builder. Continue reading Google Course Builder: Implications For The Learning Community
Most marketers are already good writers. They’re involved in carefully choosing words and crafting marketing messages all day long. But writing a script to be read on camera is a whole different experience that requires a few new skills. Here are a few useful tips that will help you create scripts that area easier to read aloud: Continue reading Video Marketing: Seven Simple Steps To Writing For Reading On Camera
Production forms can go a long way toward helping you organize even simple video productions.
No matter how organized you are in advance, you will always end up shooting more takes than you plan for. Keeping track of those takes will greatly reduce the time it takes to edit your video. Especially when you have to break up a good take with multiple ‘pick-ups.’ Making notes while you shoot will be a life saver when you get into the editing room. Especially important is indicating the takes that are best, and the reasons why – and the reasons why other takes are not good – just in case you need to use one.
Even after you get that ‘good’ take, be sure to shoot a protection copy. A protection copy has frequently saved the day when the good take becomes corrupted, or you see something seriously wrong that you missed before.
One of the most useful forms, one our members use daily in their own production work, is the MarketVid Camera Shooting Log. This form has been designed with decades of practical experience in managing video shoots.
At MarketVid, we provide our members with every helpful form we can think of. Be sure to check out our complete suite of Production Forms here.
Mass Communication theory describes anything that interferes with a message as ‘noise in the channel.’ Noise can be more than sounds. In video, it can be poor writing, bad audio, shaky camera work, a distracting background, to name a few.
Continue reading Marketing Video – Good Lighting Is Essential
