Video for business: You probably know that video can help you stand out online and engage your audience. You may be overwhelmed at the costs of video production or perceived complexity and variables. You may be wondering just how you could or should be using corporate video to get your company’s messages out there. Maybe you want to get started, you just need some help! OK, here’s the short version of what you need to know, abbreviated, with examples:
Tell your company story: I think the most versatile and helpful video you can first produce is a company overview that humanizes your company and helps people understand what you’re all about. Share it anywhere. This is an example of how Hinge Marketing told their story online: Click here for the video.
Client testimonials: Nothing builds credibility more than hearing and seeing a client explain how your company helped them solve a problem. You can see their face and tell if it’s legit. In this example, video game testing service SWRVE.com asked a couple clients to discuss what the service did for them: Click here for the video
Education: If you have a product or service, chances are your clients have questions about it. You can address those questions individually in a separate video for each. then clients can get answers by themselves, getting closer to a sale, even while you sleep! In this example, Server manufacturer SeaMicro explains how their servers work. Click here for the video.
Video blog post: If your goal is to provide valuable content to your audience via your blog, then video is a great tool to show and tell what you’re up to. If you post on a weekly basis, people will learn to expect it and keep coming back. It also will help with SEO as pages with video get ranked higher in search. Oh, and with properly keyword tagged video, there’s always the chance of getting found via You Tube alone! Here’s an example of original content produced for a blog: Click here to see the video.
Social media: Surely no video enterprise could be simpler than taking out your phone and shooting a quick clip of something relevant to your audience and sharing via social media. People love it, it pulls them in to your world. Here’s a little pop quiz: try it right now! shoot a 15-30 second video explaining to your audience that you’re getting started with social video and what to know what they want to see! Check out Facebook to see what your contacts are doing with video.
No matter what your business goals are, video is a powerful an effective tool to engage your audience, connect with them emotionally, show them what you mean and help make them care. If you want to be part of the conversation about your company online, make compelling content that people care about and they will reward you with their attention. Now go out there and shoot someone!
Dane Frederiksen
Principal
dane@digitalaccomplice.com
@DrDane
