If you produce events for your organization, you know about The Lull. It’s that moment when you thank everyone for watching, and you click the button or shut the door, and it’s finally over.
You just spent several frazzled weeks writing, editing, putting presentation material together, meeting with your content experts, coordinating with other departments and vendors, explaining the material to executives, making sure the room is available, making doubly sure that IT doesn’t plan to swap the computer in the room until afterward.
As a local business, you recognize that marketing and advertising has changed during recent years. Instead of buying an advertisement in the local newspaper, you’re posting new status updates to your Facebook all day long. In addition to working with social media outlets like Facebook and Twitter to promote your local store, you may also be running a blog as well. One of the most important things about maintaining a blog is posting new content. Whether it be a step-by-step tutorial, a product review, photos of your shop or bits about an upcoming promotion, your blog should always have something new for your customers.
Content marketing is the process of sharing ‘remarkable’ content on the Internet and having ‘warm’ customers find you, as opposed to conventional marketing which hopes to interrupt ‘cold’ customers by pushing your product or service directly to them.