It happens every year. The holiday season.
And if you’re in marketing or HR, that means it’s time to deal with the company’s holiday greeting strategy. Yes, there’s a strategy.
Why is there a strategy? Because everyone differs on how to send holiday greetings in business. There’s:
- “Let’s send a postcard to customers.” - but who’s designing it? And who will approve it, without insulting anyone, before it’s too late to send?
- “How about an email?” - but now you don’t have to send to just customers to keep costs down, but everyone. Now you need multiple messages.
- “Don’t worry about complaints, just blast everyone the same thing.” - but this is outside the best practice guidelines of marketing. Shouldn’t your holiday greeting campaign be as structured as every other?
Continue reading How To Share A Company Holiday Card Online
