It happens every year. The holiday season.
And if you’re in marketing or HR, that means it’s time to deal with the company’s holiday greeting strategy. Yes, there’s a strategy.
Why is there a strategy? Because everyone differs on how to send holiday greetings in business. There’s:
- “Let’s send a postcard to customers.” - but who’s designing it? And who will approve it, without insulting anyone, before it’s too late to send?
- “How about an email?” - but now you don’t have to send to just customers to keep costs down, but everyone. Now you need multiple messages.
- “Don’t worry about complaints, just blast everyone the same thing.” - but this is outside the best practice guidelines of marketing. Shouldn’t your holiday greeting campaign be as structured as every other?
Continue reading How To Share A Company Holiday Card Online
Tablets are a thing. We know that.
Since Apple launched the iPad just a few years ago, and with Google and Microsoft selling their own tablets, it’s become obvious that the tablet stands to overtake the notebook and the desktop PC.
Witness the experts at events like the Emerging Display Technologies conference this year, where research was released that predicted that tablets will overtake notebooks by 2016. Microsoft is a little more aggressive, saying tablets will beat out PCs next year. Guardian News & Media says it already sees times of the day when mobile visits are higher than desktops.
What about education? Will there be a time when a professor will look across the classroom and see the majority of students tapping along with touchscreen tablets instead of clicking around on notebooks? Will there be a time when the students using tablets on the subway aren’t cramming for the exam they’re heading to, but actually taking the exam right now?
Of course there will. It’s just a matter of time.
Do you study the craft? No, I don’t mean witchcraft. Though sometimes creating an idea can seem just as mysterious as conjuring a spell.
I mean the craft of storytelling.
When we sell an idea, like a product, or show others how to apply a principle through a training course, we resort to telling a story. Some stories are whiz-bang, like a movie with poor dialogue but brilliant special effects.
Other stories are more focused on character development, witty patter and cleverly-devised situations, but not so much on the explosions.
What they all have in common is a craft.
Image Courtesy ABC News
As we enter Cyber Week 2012, we know that record numbers of shoppers hit the stores over Thanksgiving weekend. Among the online shopping trends we’ve seen include multi-channel shopping, mobile advertising, and opening times that are earlier than ever.
Social platforms will be a bigger factor than before. 2012 will also be the year that Pinterest really starts to show its worth for driving online purchases, especially with apparel.
Another trend is that stores are pushing for in-store sales, using sales that aren’t available online and by guaranteed price-matching.
But the biggest trend appeared earlier in the year, when 2012 officially became the first year that online clothing purchases, or purchases influenced by the web, surpassed those made in a store. The driving factors in online retail are increased use of mobile devices and tablets, and an increasing emphasis on video. It turns out that 40% of video viewers wind up in the store or on the store’s website.
That’s huge. Do 4 out of ten viewers of television ads drop everything and head for the store? Nope. No way. Continue reading Online Video Is Trending: Drive Holiday Sales In-Store And Online
“To see what is in front of one’s nose needs a constant struggle.” – George Orwell
George Orwell wrote that in 1946. And it’s true today. It’s one of those timeless sentiments that can be applied to almost any situation.
Here, it’s used for an innocent purpose; to point out that putting together corporate training courses can seem difficult, but if you simply look around, you’ll find the content you need is, well, in front of your nose. Continue reading Online Training Content: Right In Front Of Your Nose